By Shep Hyken
In today’s aggressive company weather, you can’t just fulfill your consumers. try to be higher than that, giving them stories that they won’t disregard. writer Shep Hyken has spent twenty-five years learning nice businesses and the evangelists they convey. In The Cult of the Customer, Hyken indicates easy methods to layout a technique that leads either buyers and staff via 5 targeted cultural levels – from "uncertainty" to "amazement." by means of providing dozens of case stories that exhibit how nice businesses made this trip, Hyken identifies the severe inner and exterior adjustments that allowed them to construct a Cult of the Customer – and indicates how one can do it too.
Hyken’s message is either strong and well timed: the happier your shoppers and staff are, the extra winning your organization could be. The Cult of the Customer is your advisor to making a customer-focused tradition that turns happy buyers into buyer evangelists.