This moment version of the The Blackwell Encyclopedia of Marketing has been revised and up to date, with new content material on elements of pass cultural advertising and marketing, examine in advertising methodologies, societal advertising and business plan. the consequences of advancements in details and communications applied sciences are assessed whereas retailing has been broadly revised to embody modern developments.
- Features over 250 entries
- Includes new content material on facets of go cultural advertising, study in advertising and marketing methodologies, societal advertising and advertising strategy
- Assesses the results of advancements in new details and communications technologies
- Contains large revisions to the part on retailing to embody modern trends